SARAH BURTON “Reviving Givenchy”

SARAH BURTON
“Reviving Elegance: Sarah Burton’s Vision for Givenchy”

BY MARCUS G BLASSINGAME


“In fashion, it’s not just about the clothes; it’s about the feeling they inspire and the lives they touch.” — Sarah Burton”


As the show approaches, Burton exemplifies her hands-on approach by engaging deeply with each piece, conducting multiple fittings to ensure every detail is perfected. Her attention to craftsmanship is evident as she evaluates elements such as godet placement and fabric choice, revealing a dedication to the artistry of fashion. This meticulousness is informed by her experiences working with McQueen, where she learned the critical importance of precision and innovation in garment creation.

Sarah Burton’s debut for Givenchy in fall 2025 marks a significant moment in her career, as she meticulously prepares a collection that pays homage to the house’s origins. Arranged with precision at the Avenue Georges V atelier, the trial looks reflect her extensive experience, which extends well beyond her recent appointment. With a background as Lee Alexander McQueen’s assistant, Burton’s tenure at the house has shaped her understanding of both design and the industry, leading to a heartfelt outcry upon her departure in 2023 over the lack of female creative directors.

In her creative process, Burton has chosen to revisit the roots of Givenchy, drawing inspiration from Hubert de Givenchy’s first show in 1952. She studies archival photographs and is struck by the youthful energy of Givenchy and his rapport with models like Bettina Graziani. While the vintage patterns discovered during renovations of the hôtel particulier provide a magical link to the past, Burton acknowledges the necessity of evolving these ideas rather than merely replicating them, emphasizing the importance of silhouette in her vision.


When discussing the representation of women in leadership roles within the fashion industry, Burton reflects on her matriarchal upbringing and the values instilled by her family. She believes firmly in the capabilities of women and the importance of affirming their potential. For her, fashion goes beyond aesthetics; it’s about creating clothing that empowers and resonates with those who wear it, fostering a genuine connection between the designer and the community.